DCM-Marketing Scales Tech Start-up Sales to $1M Monthly via Facebook and TikTok Ads
A budding tech start-up, specializing in smart home products, was in dire need to shift from a stagnant $100K monthly revenue. DCM-Marketing stepped in with an ambition to hit the million-dollar mark within months.
10x the tech start-up's monthly revenue by diving deep into the digital social media ecosystem.
Research and Analysis
Evolving tech market dynamics
Buyer personas and behaviors
Facebook for detailed product showcases and user testimonials
TikTok for engaging demos and interactive product challenges
4K visuals demonstrating product efficiency
User-generated content integration
CTAs such as "Upgrade Your Home Today!"
Phase 1: Product Piloting (Week 1-2)
A/B Testing: Multiple ad sets spotlighting diverse product lines.
Budget: Initial investment of $50,000 across platforms.
Phase 2: Refinement & Retargeting (Week 3)
Data Analysis: Scrutinized metrics like CTR, CPC, and add-to-cart rates.
Ad Optimization: Retargeting campaigns for engaged but non-converting users.
Phase 3: Full Throttle (Week 4 onwards)
Budget Increase: Scaled ad budget to $150,000.
Collaborations: Engaged tech influencers on TikTok for product reviews.
Key Performance Indicators:
Engagement Rate: Skyrocketed from 1.5% to 7.0%
Conversion Rate: Amplified growth from 2.0% to 6.0%
Average Cart Value: Surged due to upselling strategies
The start-up's monthly revenue rocketed from $100K to an astounding $1M in just five months.
Each advertising dollar spun an impressive $6.6 in sales.