DCM-Marketing Scales Tech Start-up Sales to $1M Monthly via Facebook and TikTok Ads
Background
​A budding tech start-up, specializing in smart home products, was in dire need to shift from a stagnant $100K monthly revenue. DCM-Marketing stepped in with an ambition to hit the million-dollar mark within months.
Objective
10x the tech start-up's monthly revenue by diving deep into the digital social media ecosystem.
Strategy
Research and Analysis
-
Evolving tech market dynamics
-
Buyer personas and behaviors
-
Competitive analysis
-
Product USPs
Channel Selection
-
Facebook for detailed product showcases and user testimonials
-
TikTok for engaging demos and interactive product challenges
Ad Creation
-
4K visuals demonstrating product efficiency
-
User-generated content integration
-
CTAs such as "Upgrade Your Home Today!"
Budget Allocation
-
Facebook: 65%
-
TikTok: 35%
Implementation
Phase 1: Product Piloting (Week 1-2)
A/B Testing: Multiple ad sets spotlighting diverse product lines.
​
Budget: Initial investment of $50,000 across platforms.
Phase 2: Refinement & Retargeting (Week 3)
Data Analysis: Scrutinized metrics like CTR, CPC, and add-to-cart rates.
​
Ad Optimization: Retargeting campaigns for engaged but non-converting users.
Phase 3: Full Throttle (Week 4 onwards)
Budget Increase: Scaled ad budget to $150,000.
​
Collaborations: Engaged tech influencers on TikTok for product reviews.
Results
Key Performance Indicators:
-
Engagement Rate: Skyrocketed from 1.5% to 7.0%
-
Conversion Rate: Amplified growth from 2.0% to 6.0%
-
Average Cart Value: Surged due to upselling strategies
Revenue
The start-up's monthly revenue rocketed from $100K to an astounding $1M in just five months.
ROI
​Each advertising dollar spun an impressive $6.6 in sales.