Scaling a Home Improvement Business from $3K to $70K Monthly via Facebook and TikTok Ads
A small, local home improvement venture was facing challenges in expanding its client base, with monthly revenues stalling at $3K. Recognizing the importance of a strategic online presence, they explored the potential of social media advertising.
Increase monthly revenue more than twentyfold by leveraging Facebook and TikTok ads.
Research and Analysis
Examined regional home improvement demands and preferences.
Crafted specific buyer personas based on regional demographics.
Analyzed similar businesses' online strategies in the vicinity.
Facebook for sharing detailed project narratives, client reviews, and transformation stories.
TikTok for engaging clips showcasing quick renovation tips, and glimpses of ongoing projects.
Produced high-quality, relatable content focusing on the tangible impact of their services.
Incorporated CTAs such as "Discover Your Home's New Look!" and "Quick Fixes, Big Impacts!"
Phase 1: Initial Exploration (Week 1-2)
A/B Testing: Rolled out diverse ads to discern the most effective ones.
Budget: Started with a conservative investment of $1,500 across platforms.
Phase 2: Fine-tuning (Week 3-4)
Metrics Analysis: Kept a close watch on KPIs like engagement rate and lead generation.
Ads Refinement: Narrowed down to the most impactful and engaging ads.
Phase 3: Sustained Effort (Week 5 onwards)
Budget Augmentation: Increased the ad budget to $4,000.
Content Diversification: Started featuring client stories, spotlighting team members, and sharing more hands-on renovation techniques.
Key Performance Indicators:
Engagement Rate: Grew from 1.0% to 4.8%.
Conversion Rate: Shot up from 0.8% to 2.9%.
Average Project Value: Boosted by focusing on all-inclusive renovation packages.
The venture's monthly revenue leaped from $3K to a commendable $70K in a span of six months.
For each dollar spent on the advertising campaigns, there was a $15 increase in sales.