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For each dollar spent on the advertising campaigns, there was a $15 increase in sales.


DCM-Marketing, a digital marketing agency, partnered with a small local roofing company with the objective of scaling its monthly revenue from $20K to over $100K. With the challenging and competitive nature of the roofing industry, it was essential to devise an innovative marketing strategy that would set the company apart from its competition.


To scale the roofing company's monthly revenue from $20K to over $100K using digital advertising platforms like Facebook and TikTok.


Research and Analysis
  • Industry trends

  • Local competitors

  • Customer pain points

  • Geographical targeting

Channel Selection
  • Facebook for broad demographic and detailed targeting

  • TikTok for reaching younger homeowners interested in home improvement

Ad Creation
  • High-quality video and image ads showing before and after projects

  • Testimonials

  • Calls-to-action (CTAs) tailored to prompt immediate inquiry or booking

Budget Allocation
  • Facebook: 70%

  • TikTok: 30%


Phase 1: Initial Testing (Week 1-2)

A/B Testing: Ran multiple ad sets with different targeting options on both platforms.

Budget: Initial ad spend of $3,000 split across Facebook and TikTok.

Phase 2: Data Analysis and Refinement (Week 3)

Data Analysis: Examined metrics like CTR, CPC, and conversion rates.

Ad Optimization: Killed off non-performing ads and scaled successful ones.

Phase 3: Scaling (Week 4 onwards)

Budget Increase: Upped the ad spend to $10,000 based on the most successful campaigns.


Re-targeting: Introduced re-targeting campaigns to engage potential customers who had interacted with the ads but not converted.


Key Performance Indicators:

  • CTR: Increased from 0.8% to 2.5%

  • Conversion Rate: Grew from 1.2% to 3.7%

  • CPC: Decreased from $1.50 to $0.95


The roofing company's monthly revenue skyrocketed from an initial $20K to over $100K within three months of implementing the strategy.


For each dollar spent on the advertising campaigns, there was a $15 increase in sales.

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